Driven by Rich Music Programming, MTV Networks' MTV.com, VH1.com and CMT.com See Surge in Unique Visitors, While Yahoo! Music and MySpace Music See Significant Declines from Q1'07 to Q1'08
MTVN Music Group Now #1 for Add up Clip Spent In Latest comScore's Media
Metrix Ranking
Newly York, Apr 14 -- Fueled by rich people music scheduling for
intimately every genre, MTV Networks Music Chemical group saw unique visitors to its
MTV.com (hypertext transfer protocol://www.mtv.com), VH1.com (hypertext transfer protocol://www.vh1.com), CMT.com
(hTTP://www.cmt.com) and portfolio of music destinations soar upwards in the number one
trey months of 2008, spell other sites - including Yahoo! Music and
MySpace Music - stumbled, according to freshly released figures from comScore
Media Prosody. In addition, MTVN's Music Mathematical group now ranks #1 for add together clip
spent by visitors to any music goal on the Web.
Uniques Scend:
The MTVN Music Mathematical group saw average monthly unique visitors for Q1 2008
jump off 18.7 pct over Q1 2007, spell norm monthly uniques for Yokel!
Music and MySpace Music felled seam 11.7 percentage and 8 percent, severally, for
the same time time period.
Drive MTVN Music Group's strong performances were the MTV.com,
VH1.com and CMT.com music brands. From MArch '07 to March '08, unique
visitors jumped 30 percentage at MTV.com, 32 per centum at VH1.com and 5.5
pct at CMT.com, according to the independent comScore information.
The MArch '08 numbers exemplify the runner-up performance of the MTVN
Music Mathematical group, behind Sep 2007, which set records around the MTV Video
Music Awards.
MTVN Music Group is now the third base most-trafficked music name and address on
the Web, according to comScore, ahead of ArtistDirect (#4) and MySpace
Music (right away #5).
#1 in Total Metre Spent:
In addition to eyesight a heave of newly unique visitors, MTVN's Music
Radical also finished Q1 2008 as the #1 goal in terms of total time
spent - a cay measure of hearing engagement.
Visitors spent to a greater extent than 315 meg proceedings on MTVN's music sites in
March - more than any other music finish on the Network and trey times
the total proceedings spent on MySpace Medicine and nearly 32 per centum more than
Rube! Music. (The MTVN Music Grouping also ranked #1 for metre spent in
Jan 2008.)
Rich people Music Programming Fuels Outgrowth:
Among the john Roy Major music drivers for Q1 2008 were:
-- The scoop premier on Viacom properties MTV, VH1 and Reckon of Mariah
Carey's "Touch My Body," the commencement single from her much-anticipated freshly
record album, E=MC2. The example proved so successful that the MTV, VH1 and Bet
brands jointly premiered Usher's fresh single, "Love life In This Guild"
earlier this month.
-- The scoop MTV music video recording premieres of Danity Kane's "Damaged" and
Day26's "Got Me Going," along with scoop audio streams of the
groups' new albums a workweek before their retail availableness. Both
projects from the winners of the wildly popular "Making the Band"
serial debuted at #1 on the Billboard Hot 200 chart, reinforcing MTV's
ability to mint new artists.
-- VH1.com video premieres, exclusive online performances and advance
record album streams of VH1 "You Oughta Know" artists Sara Bareilles, Leona
Lewis and Ingrid Michaelson, as easily as full-length online episodes of
"VH1 Storytellers: Snoop Dogg," "VH1 Storytellers: Madonna J. Blige" and
VH1 Soul's "SoulStage: Erykah Badu."
-- CMT video premieres, including Carrie Underwood's "Whole American Girl,"
Taylor Swift's "Picture to Burn" and "I'm Only Me When I'm With You,"
Sugarland's "Life In A Northern Town," and Follow Adkins' "You're Gonna
Miss This," along with massive viewer interest in the weeks leading up
to the yearbook CMT Music Awards exhibit, which airs know from Nashville at
8 p.m. ET/ 7 p.m. CT on Mon, Apr 14.
MTVN Music Group's configuration of sites include: MTV.com, MTV2.com,
mtvU.com, VH1.com, VH1Classic.com, CMT.com and RockBand.com, among others.
Editor's Notes: Based on comScore Media Metrix data, January 2007
through Border district 2008. Reckon.com traffic is not function of the MTV Networks' Medicine
Group data
About MTV Networks
MTV Networks, a social unit of Viacom (New York Stock Exchange: VIA, VIA.B), is one of the
world's leadership creators of programing and capacity across wholly media
platforms. MTV Networks, with more than 150 channels worldwide, owns and
operates the pursuit television programing services - MTV: Music
Television, MTV2, VH1, mtvU, Jukebox, Nick at NITE, Comedy Central, TV
Land, Spike TV, CMT, NOGGIN/THE N, VH1 Classic, MTVN International and THE
DIGITAL Cortege FROM MTV NETWORKS, a parcel of 13 digital services, altogether of
these networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its to a greater extent than
300 interactive properties worldwide, including online, broadband, radiocommunication
and interactive telecasting services and too has licensing agreements,
joint ventures, and syndication deals whereby totally of its programming
services can be seen worldwide.
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